So far, WeBeans can only be spent on digital gifts in Channels Live. With 1 Renminbi (¥RMB) interchangeable for 7 WeBeans, users can select a top-up amount of their choice. In this update, WeChat also launched WeBeans-digital coins used for purchases on the app. Media Update: 2021 WeChat Roadmap Tencent held its annual WeChat flagship conference in Guangzhou, the app’s birthplace. WeChat’s new WeBeans menu page with top-up options (far right) He said that currently, some 1.09 billion users open the WeChat app on a daily basis. The founder of WeChat, Allen Zhang shared some performance data and mapped out future plans. So, once your WeChat friends watch livestreams, these will appear at the top of your channels page too.Īmidst a general shift of user behavior towards video consumption, these changes highlight Tencent’s encouragement of user-generated video content in 2021. Media Update: 2021 WeChat Roadmap Tencent held its annual WeChat flagship conference in Guangzhou, the app’s birthplace. Additionally, there is a new function for adding ‘Channels’ under the ‘Me’ tab. In the current version of WeChat, you will notice that the ‘People Nearby’ button has updated to show ‘Live & People Nearby’. WeChat’s new interface with updated clickable options WeChat Update 3: More Accessibility to Video & Live Channels To circumvent this shortcoming, some brands have acquired accounts that were set up before Dec 2018 and moved their data there.
However, Tencent recently removed it without an official explanation.Īs a result, brands have been unable to engage with users directly through comments. WeChat’s Nov 2020 update introduced a new Q&A feature, compensating for the omission of a comments function for accounts set up after Dec 2018. WeChat’s new Q&A feature before it was removed WeChat Update 2: Q&A (读者讨论) Feature Removed Additionally, 120 million post updates on Moments, while 500 million users take advantage of Mini Programs daily. How Do Users Spend Time On WeChat WeChat Usage Statistics About 360 million users read Official Account articles. ‘Message Account’ and ‘Unfollow’ buttons have moved to the right of the account name Starting at 968.32 million in 2021, the number of active users on WeChat is estimated to reach 1.102 billion by 2025.The ‘View’ and ‘Unfollow’ buttons have been replaced with topic hashtags.Services (which now has an expandable menu section).WeChat Update 1: New Profile Interface on the WeChat Official Accountīefore (left) versus after (middle) the WeChat profile interface update, and the new expandable menu section under ‘Services’ tab (right) Here, we dive into WeChat’s most recent update so you can better understand WeChat marketing in China. This hints at WeChat leaning towards becoming more of a sharing platform going forward, where it would focus on livestreaming and social trends. Per the update, WeChat encourages users to not only watch but also create video content.
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